(Reuters) - Google Inc unveiled a redesign of its iconic logo on Tuesday, the fifth such modification since the search engine giant started in 1998, the company said in a blog post. The revamped logo, displayed as a Google Doodle on its homepage, spells 'Google' in a sans-serif typeface, similar to the one being used by Google's newly created holding company, Alphabet. The new brand identity "aims to make Google more accessible and useful to our users", the company said in a blog post explaining the logo.
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[New post] Google redesigns iconic logo for the fifth time
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